Senior Service Designer

Job Summary
The Senior Digital Designer, Creative Services creates innovative, eye-catching, and effective digital designs for email, social and digital marketing campaigns. This role owns the design of all internal and external email campaigns, social graphics/videos/”how to“ (step by step instructions and videos), and
is responsible for setting the overall visual style and direction for the Creative Services Team. This role requires a strong background in graphic design, email design, and creating social content that drives engagement; the candidate must have a digital portfolio that showcases the breadth of work.

Let’s Grow Together

Our mission is to live our “at your side” promise and simplify and enrich the lives of our customers, employees, and communities. “At your side” is more than a slogan to us; it’s the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We’re committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we’ll be “at your side” every step of the way.

Duties and Responsibilities

Creative Process

• Leads the email creative process by presenting well-developed and strategic creative solutions to meet all project objectives
• Transforms marketing and product concepts into visually compelling social and email layouts through the usage of design elements such as typography, imagery, and illustration
• Ideate and illustrate and/or design high-quality images that match the needs of the brand, campaign, and channel under tight timelines
• Creates and maintains visual style guides for the social and email marketing departments and collaborates with cross-division resources on brand guidelines
• Maintains comprehensive knowledge of modern email and social design trends, research, and best practices incorporate them into the design and evangelize them both inside the department and in Brother as a whole

Collaboration & Project Management

• Collaborates with the creative team to build and maintain an asset inventory of Brother images for models and lifestyle to be used for dynamic email campaigns and other web properties
• Handle critical deadlines and short turnarounds in a fast-paced, social media environment (turnaround times can vary from a few hours for simpler projects to a few days to a few months) while staying within budget constraints
• Aggregate and utilize existing assets, photography, and add design elements to produce promotional assets to run on social media

QUALIFICATIONS

• Bachelor’s Degree (or equivalent experience) Graphic Design, Web/Social Design or related field
• Minimum 5 years -Experience in executing digital design projects, including but not limited to: Graphic design, social posts, content development, and project management
• Experience working with business stakeholders to meet desired results digital/web
• Social media platforms (IG, FB, YouTube, Twitter)
• Adobe Creative Suite (Photoshop and Illustrator); basic motion graphics understanding
• Microsoft Office (Outlook, PowerPoint, Word, Excel)
• Able to work efficiently across multiple projects and platforms, with multiple stakeholders while ensuring on-time delivery
• Able to learn the Brother’s voice and knows how to communicate
• Strong visual storytelling skills
• Strong understanding of email and social platforms, producing design for email
• Strong written and verbal communication skills, with the ability to communicate effectively and persuasively across teams
• Good knowledge of recent design trends as well as general aesthetics: layout, grid systems, color theory, and typography
• Ability to champion improvements by considering market analysis, consumer feedback, site metrics, and user research findings