Agency / Consultancy

Service Designer

Full Time

HumanEyes Behavior Experts

Once upon a time there was an experienced Service Designer who became a Behavior Design Expert…

Once upon a time there was a terrible world, where dragons of websites were built from the perspective of the business goals. The visitors got lost in a maze of information that was irrelevant, flows that didn’t make sense, hopelessly looking for the solution to their problem.

Many a UX designer, customer journey manager, customer experience manager, service designer… appeared and tried to create order in the chaos by putting the user first.

But they fell into endless discussions based on gut feeling, best practices, and the occasional quantitative insight where they brainstormed possible hypotheses. A/B tests failed too often, but no one knew how to do it better.

Fortunately, worldwide companies such as Uber, Google and Waze discovered the power of behavioral design.

Solid quality research and knowledge of behavioral psychology now forms a scientific framework for their decisions and improves user experiences and, above all, gives them confidence that they are making the right choices.

In Belgium, HumanEyes is the expert in behavioral design with a laser focus on the human side.

Large and small companies such as, Proximus and Loop Earplugs believe equally strongly in the power of behavior design, and ask us again and again, with statements such as:

“I only want to do it the HumanEyes way!”

Also convinced of behavioral design?

Read what a job at HumanEyes could do for you:

1. Lots of variety and real impact

You are ultimately responsible for assignments from large and small companies, such as Proximus, De Persgroep, Niko, Bank van Breda, AVA, Club Brugge and Loop Earplugs.

There we are part of the internal teams and we work together in co-creation . So we have colleagues in many different agile and design thinking teams in Belgium. We are the experts in behavioral design, train them and guide them through our process.

The good thing is that during the project itself we are still looking for the problems that we need to solve. This is how we design things that really matter (and not just a requested list of pages and touchpoints). We do the research ourselves, then come up with the ideal journey and work out the wireframes and copy. This way we have maximum impact and at the same time can transfer our expertise to the customer.

Because we are always guided by science in our choices, we never have discussions with customers based on gut feeling and we can really work towards an ideal scenario.

Projects go from small to large:

research trajectories to determine which problem we will have to solve

· expert reviews, where we note and substantiate recommendations

· complete (re)designs of journeys

In addition to projects and concrete assignments, we provide training on topics such as:

How do you bring bad news to your customers?

· how do you design a good converting sales funnel?

How do you set up a good content flow?

how do you apply behavioral design to your entire digital journey?

As a Behavior Design Expert you are ultimately responsible for your specific projects and you manage the Junior Behavior Designer. In the end, it is you who present the work to the client and lead workshops.

On the other hand, you will also have a very executive role: leading research, developing journeys, making wireframes, including copywriting.

2. You are the expert

If you already read quite a few books yourself, such as ‘Influence’ by Cialdini, ‘Hooked’ by Nir Eyal or, for the die hards, ‘Thinking fast and slow’ by Kahneman, then you are well on your way.

Brussels, Belgium
Full Time
Agency / Consultancy
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