Service Designer

Role Overview

A Business Service Designer plays a crucial role in helping organizations rethink their customer agenda and design services that are not only innovative but also aligned with business goals. By leveraging a combination of design thinking, business strategy, and customer insights, they create services that drive growth and enhance customer experiences.

Job Profile Summary

Use insights from research to generate service concepts and envision how people will interact with them. Prioritize service concepts using appropriate strategic frameworks. Plan, design, facilitate and synthesize co-creation workshops. Help plan and execute user tests and use data collected to strategically guide the evolution of services. Develop new product and service model opportunities. Ensure service concepts are tangible and compelling through visual narratives, prototypes and videos.

Key Capability Skills and Responsibilities include

• Service and Experience Design
  • Reimagine how people interact with products and services.
  • Translate experience strategy into detailed blueprints and feasibility requirements to enable the transformation of clients’ experiences.
  • Embed innovations, agility, and customer-centricity into organizations.
  • Use collaborative and service design methods to quickly explore and create business models and value propositions.
• Growth and Business Design
  • Help clients unleash their full growth potential by applying the lens of experience to envision and design new growth architecture, product and services portfolio, and agile operating models.
  • Focus on customer growth and relevance, which is under duress due to changing customer expectations, competition, and a rapidly evolving ecosystem.
• Business Model and Strategy
  • Develop business model canvases, buyer user parameters, and customer personas.
  • Design architectural diagrams for commercial experience products, including capabilities, policies, processes, and technology configurations.
  • Map customer journey stages and identify moments that matter, service catalogs, and service blueprints.
• Implementation and Program Management
  • Plan business operating and technology models for delivery.
  • Design strategies for the project in the context of personalized experiences.
  • Power personalization through scalable technologies and optimized operations.
• Key Skills and Competencies
• Brand Innovation
• Business Model Development
• Concept Development
• Concept Prototyping
• Creative Ideation
• Cross-Cultural Competence
• Customer Journey Mapping
• Design of Experiments (DOE)
• Design Sprints
• Design Thinking
• Ecosystem Management
• Ecosystem Map
• Expansive Thinking
• Financial Modelling
• Human Problem Solving
• Inclusive Design Strategy
• Innovation Strategy & Management
• Insight and Stimulus Design
• North Star Vision Design
• Persona Creation
• Problem Framing
• Responsible Innovation
• Service Prototyping/Blueprinting
• Stakeholder Management
• Storytelling
• System Designs
• Systems Thinking
• Trendspotting
• Value Architecture & Realization