Find your next service design job in Romania
We asked Alexandra Coscovelnita, a Service Designer working in Romania, her thoughts about the evolution of Service Design in her country. A big thank you to Alexandra for her insights.
It is really low. There is still a boom in design thinking and companies are doing their best to adopt it.
However, because there are "designers" that read a couple of books and saw a couple of videos, the practice is blocked in a beginner stage. The information spread by the "design thinkers" is not always right.
I actually found myself in my current job cleaning after a "design thinker". The tools were all messed up, the team didn't understand why we were doing certain things, the feedback was not valued properly...
Service Design did not exist at all a few years ago. And people are not talking about it right now either. They are rather focused on agile and design thinking.
I think that Lean Startup will become really popular, OKRs will become the main way of measurement and Agile will be adopted as a way of working in most of the domains.
I think starting something in the house is always a great idea, especially if you have the right support. The most predisposed industries to find some traces of Service Design in Romania are telecommunication, banking, and software development.
Personally, I would not recommend Romania as a Service Design destination for a job hunt. It still has to develop an understanding of what we do and how we integrate into the business ecosystem.
Romania does not recognize Service Design as a profession. I finished my studies in Milan, Masters in Service Design and I had to wait one year to have my studies recognized as I was being paid as a professional with a high school diploma, not higher education professional.
So traditional education does not know about Service Design here.
However, I understood that some people take Design Thinking courses online on different platforms. They are not aware of Service Design.
You can find traces of Service Design in Bucharest and Cluj. Especially in big companies that have Service Designers in other countries in the group they activate. They adopt some practices locally.
Most of them are aware and use Customer Journeys, Personas, and Empathy Maps as you can find them in other design practices as well. However, they are a bit reserved when it comes to testing with real customers.
Companies in Romania are not actively hiring Service Designers as they are defined. Each of them has a different understanding of Service Design.
These jobs are most of the time a combination of UX [User Experience Design], Product Design, or CX [Customer Experience].
Today, and to my knowledge, there are no Service Design communities in Romania. There are only Design thinking meetups, Agile meetups and UX [User Experience Design] meetups.
I would translate the term "Service design" into "designer de servicii" and the term "Hiring service designer" into "angajare service designer".
But people mostly use the following terms: Service Design, UX, CX, Innovation Lead, Product Designer, Design Thinking Expert.
Check them all out and read the description as you might be surprised. Some of them are looking for Service Designers, many companies do not know how to name their job listings properly.