Find your next service design job in Belgium
We asked Stina, a Service Designer working in Belgium [her/his] thoughts about the evolution of Service Design in her country. A big thank you to Stina for her insights:
In Belgium, larger organizations are mostly familiar with the term Service Design, both public and private. However, the digital design department or the marketing department knows the tools and are working with service designers.
Unfortunately, not the whole organization is familiar with Service Design. Therefore, tackling an end-to-end customer experience is still a big challenge.
As far as I remember, it was ten years ago when the first Service Design agencies started popping up here in Belgium. A couple of years later, the Flemish government launched a call for Service Design to improve federal and Flemish service.
This call allowed different agencies to support the government in their quest for user-centered services. At the same time, banks were hiring service designers to digitize their services to their customers. Many product design agencies have broadened their skillset to User Experience (UX) and Service Design.
I can see the growth of the Service Design industry in Belgium in the future. Larger organizations are adopting the Service Design mindset and tools. They will soon hire in-house service designers. The agencies will become advising experts that train in-house teams.
At the same time, service designers should take part in the more strategic decision making and should take their seat at the management table. This would be a great evolution to make in the coming years.
There are opportunities in Belgium for service designers in all types of organizations - agencies of service delivery organizations, government, or private. The rising topics are sustainability and the more complex societal challenges that can be tackled more systematically. The service design approach will be applied to these more complex systems.
As a service designer, key cities in Belgium that can offer opportunities are Antwerp, Brussels, and Ghent.