The Ambassador Kit
Everything you need to spread the 2027 Salary(+) Report: the link to share, images for your posts, ready-made copy, and the numbers in context. Thank you for carrying this.
The_Mission
Why we do this
How well do any of us really know what is going on in service design? The Salary(+) Report exists to change that: real experiences and real numbers, shared openly, so everyone can see the field as it actually is.
Knowledge is power. It sharpens career decisions, it exposes and closes inequality gaps, and a mature field needs its own report. We are in this together.
The link to share
https://www.servicedesignjobs.com/survey
Share_Images
Images for your posts
Eight designs, one look. The mission, the effort, the collective, the benchmark, the cheat code, the annual call, the invitation, and the contribution signal. Every design comes wide, square, and tall (4:5, for Instagram feeds), in dark and light: the preview shows one take, the buttons give you all six.
The mission
A more transparent and equal field. For posts and link previews.
The effort
The biggest collective effort in service design: a resource none of us could build alone. For posts that rally the community.
The collective
By and for service design professionals. For the we-are-in-this-together posts.
The benchmark
The industry benchmark on compensation, career paths, and the modern workplace. For posts that lean on what the report is.
The cheat code
The cheat code to service design careers: know your worth and make your next move the right one. For posts that promise the payoff.
The return
It's time again. The annual call, for launch-day posts when the survey opens.
The invitation
Help us build this together. The direct ask, November 1 to 30, in any ratio.
The contribution
I contributed, join me. Post it after you take the survey: it shows you did your part and invites the next one.
Ready_Made_Posts
Copy, paste, post
Five drafts, one per channel. Make them sound like you, or post them as they are. Every link goes to the survey.
#ServiceDesignReport
Salaries and a lot more. Tag your posts so we can find and amplify them.
LinkedIn · Short
A quick post for launch day.
What is actually going on in service design? The 2027 Salary(+) Report survey runs November 1 to 30, and this year's goal is 1,500 of us taking part. Better knowledge of our field, by and for the people in it: https://www.servicedesignjobs.com/survey #ServiceDesignReport
LinkedIn · Long
The full story, for your feed.
I'm an ambassador for the 2027 Salary(+) Report, the annual report by and for service design professionals. Why? Because our field deserves to be understood. The report shows what is actually going on in service design, salaries and a lot more, and it has done that since 2021: more than 5,300 professionals have contributed across all editions. The survey runs November 1 to 30, and this year you see your own position the moment you finish. This year's goal: 1,500 professionals, the biggest sample yet. At 100 respondents, a country unlocks its own Country Pulse page in the report. If you work in service design, add your experience before November 30: https://www.servicedesignjobs.com/survey #ServiceDesignReport
Newsletter · Blurb
Two or three sentences for your newsletter.
The 2027 Salary(+) Report survey runs November 1 to 30. It's the annual report by and for service design professionals, salaries and a lot more, and this year you see your own position the moment you finish. Since 2021, more than 5,300 professionals have contributed across all editions; this year's goal is 1,500, and every country that reaches 100 respondents gets its own Country Pulse page. https://www.servicedesignjobs.com/survey
Forwardable Email
Send it to colleagues who should be in the sample.
Subject: The 2027 service design Salary(+) Report is open through November Hi [name], Quick heads-up: the 2027 Salary(+) Report survey runs November 1 to 30. It's by and for service design professionals: what is actually going on in our field, salaries and a lot more, and this year you see your own position the moment you finish. This year's goal: 1,500 professionals. At 100 respondents, a country unlocks its own Country Pulse page in the report. Here's the link: https://www.servicedesignjobs.com/survey [Your name]
Short Social Post
For anywhere with a tight character count.
What's actually going on in service design? The 2027 Salary(+) Report survey runs November 1 to 30: https://www.servicedesignjobs.com/survey #ServiceDesignReport
Voices
Why people take part
You are not asking people for a favor. You are handing them a tool. Here is what past contributors say it did for them.
It is thanks to the last report that I could negotiate my current salary. It is important to have those standards and you are creating them.
United Kingdom, survey respondent
Last year's report helped me be more aware of how much of a raise I should get this year. And I got it!
Portugal, survey respondent
This is such an important survey and I've been making use of the reports of the previous two years.
Finland, survey respondent
Thank you for providing transparency across the industry.
Canada, survey respondent
Helps to negotiate and justify salary requirements.
Sweden, survey respondent
The numbers, in context
Nov 1-30
the 2027 survey window
1,500
this year's goal, professionals in the sample
100
respondents per country unlocks a Country Pulse page
2021
the year of the first report
5,300+
professionals contributed, across all editions
35+
countries represented, across all editions
As an ambassador you get your name in the report and the results before anyone else sees them. If a number is not on the card above, don't quote it.