50 great online and on-site service design courses

In this article we share a list of over 50 service design online and on-site courses. These will help you improve your service design skills and knowledge of tools for the next step of your career. Also at the end of this article, you can get this list as a Sheet for easier use.

N.B. We link to the courses that were open at the time of writing. Most of the time, these courses work on a recurring basis and you’ll be able to find a new date by exploring the course provider website.


An overview of all the service design courses we could find

For the people in a hurry, here is the overview of all the learning opportunities we found for service designers.

Get the list of all service design courses as a spreadsheet

A preview of the Google Sheet with all the service design courses

If you prefer to have a condensed version of all the service design courses as a spreadsheet, we give you access to the original Google Sheet we used during our research phase.

This spreadsheet is a nice tool to filter for example all courses by their price and location (online or on-site). Obviously if you improve the list, feel free to share it with the world.


Full disclosure: we are biased

Both Marc and Daniele, who run this website, also propose free and paid service design courses. We added them to the list. We clearly show when these are courses made by Daniele or Marc.


On-site or offline courses for service designers

Service design courses provided by agencies and consultancies

Service Design by inUse

In this course, you will learn how to improve the quality and productivity of your service delivery and create value and meaning for your customers.

At the time of writing, this course costs SEK 14900 and takes 1 day to complete. The course is held in Swedish.

Service Design Immersive by Cooper Professional Education

In this hands-on course, you’ll learn and practice the tools that will help you deeply understand the world surrounding your service, identify opportunities to improve, and create the conditions to actualize your vision.

At the time of writing, this course costs $1800 and takes 2 days to complete.

Service Design by Akendi

Having a good product is not enough to be successful. Learn how to design service experiences that optimize engagement at each point of experience. Map your internal processes alongside the external experiences to optimize service delivery for your audience.

At the time of writing, this courses costs £475 and takes 1 day to complete.

Service Design Training by Leap Forward

Delivering successful services means changing the way we work. With this two-day training, we give you the tools and knowledge to implement successful services over time.

At the time of writing, this course costs €1195 and takes 2 days to complete.

Service Design Basics Training by Livework

At the end of this day, you’ll have gained an understanding of the role of service design, the key steps we take when designing services and what value this brings to customers and organisations. You will be able to talk about and pitch service design to your peers, managers, leaders, or clients.

At the time of writing, this course takes 1 day to complete. The course is held in English.

Service Design Training by Inviqa

This course will give you the skills to move away from merely designing for the screen to creating joined-up, multichannel digital customer experiences.

At the time of writing, this course costs £495 and takes 1 day to complete. The course is held in English.

Service Design for Organisations by Studio Wé

A workshop built on the principles of experiential learning, it aims to bridge a gap between how service design is taught and how it is applied within the reality of complex organizations.

At the time of writing, this course costs $500 and takes 3 days to complete. The course is held in English.


Service design courses provided by schools, universities and academies

Service Design/Design Thinking continuing education module by L’Ecole de Design

This workshop lets you discover service design by taking part in a hands-on collaborative design experience. By studying a real case, the participants become familiar with service design tools such as the user path, which is ideal for putting yourself in the shoes of the project recipients, i.e. the users.

At the time of writing, this course costs €1000 and takes 2 days to complete. The course is held in English and French.

Service Design Implementation & Organizational Change by Feed Your Mind

The workshop will approach the topic of implementation from different directions. Current trends in research, practice and general implementation success factors are presented, discussed and reflected on the basis of own projects.

At the time of writing, this course takes 1 day to complete. The course is held in English and German.

Service Blueprinting by Nielsen Norman Group

In this course, you’ll bridge the gap between customers and service providers through service blueprinting. Learn how to create an experience that is useful and desirable to the customer, while efficient and effective to the provider.

At the time of writing, this course takes 1 day to complete. The course is held in English.

PDA in Service Design (Online) by Dundee and Angus College

Our courses are designed for you to learn how to design around your customers. Trying out proven tools on real-life challenges, you’ll develop practical skills you can apply tomorrow in your work place. You’ll leave with the know-how and confidence to run service design projects and drive change in your workplace.

At the time of writing, this course costs £2600 and takes 20 weeks to complete. The course is held in English.

Service Design Mindset by Service Design Academy

You will gain a solid introductory understanding of design principles and the mindset that underpins service design, in particular the Design Council’s Double Diamond process, using the four D’s (Discover, Define, Develop and Deliver) to understand the four P’s (People, Problem, Perception and Power).

At the time of writing, this course takes 2 days to complete. The course is held in English.

CAS Service Design & Innovation by ZHAW School of Management and Law

You will learn the user-centred problem-solving approach of design thinking and apply it to a current problem from practice. You will also learn the processes and methods of innovation management.

At the time of writing, this course costs CHF 8200. The course is held in German.

Executive School by This is Service Design Doing

This is the standard version of our school for executives striving to create or improve customer experiences and integrate service design in their organisation. Over an intensive five days, we get hands-on with service design tools, methods, and process. There is a special emphasis on facilitation, implementation, and embedding service design.

At the time of writing, this course costs €3250 and takes 5 days to complete. The course is held in English, French, German and Mandarin.

Essentials by This is Service Design Doing

This shorter, three-day course covers the same service design tools, methods, and process as the Executive School, but with less focus on facilitation, implementation, or embedding.

At the time of writing, this course costs €2995 and takes 3 days to complete. The course is held in English, French, German and Mandarin.

Facilitation Deep-Dive by This is Service Design Doing

Take a three day deep-dive into the mastery of service design facilitation as you learn how to engage and energise participants, understand the needs of different personalities, and use space, status and timing to co-create better.

There is a special session on dealing with challenging situations and colleagues.

At the time of writing, this course costs €2400 and takes 3 days to complete. The course is held in English, French, German and Mandarin.

Service Design Champions by Scottish Digital Academy

Whilst the course is not intended to turn you into a service designer or user researcher, it will give you an insight into what user-centred design is – and how service design approaches can be applied to your work. It will also be helpful for anyone who has been charged with procuring service design or recruiting service design professionals.

At the time of writing, this course costs £415 and takes 3 days to complete. The course is held in English.

Passenger Experience Service Design – Advanced by IATA

As an Advanced course, this course will offer participants deeper insights on how to use service design thinking as a methodology to empathize with passengers. Participants will be guided across the use of a range of advanced design tools to understand passenger needs and turn research findings into insights, and ultimately validated solutions, taking an iterative approach to design. 

At the time of writing, this course takes 3 days to complete. The course is held in English.

Become a Service Designer in 10 weeks by Academy Xi

Get a job, guaranteed* and transform yourself in this 10-week immersive virtual classroom program.

At the time of writing, this course takes 10 weeks to complete. The course is held in English.

Service Design Masterclass by Royal College of Art

Transform your Customer Experience. Using the principles and tools of service design, rethink the journey your customers take.

At the time of writing, this course costs £1200 and takes 2 days to complete. The course is held in English.

Certified Service Design Thinker by Experience Design Institute

This seminar enables you to see the innovation and optimization potential in your own offers so that you can successfully design services and holistic customer experience.

You will get to know methods and tools from human-centered design, which will help you to understand your customers better and perceive pain points and improvement potential from their point of view. From there, you will be taught to think at adaptable and innovative solutions which can be communicated and implemented effectively. The perspective of service design thinking will help you to see your own offers in an integrated way and recognize new opportunities for service expansion or enhancement in all phases, from acquisition to follow-up.

At the time of writing, this course costs €1790 and takes 3 days to complete. The course is held in English and German.

Service Design by Hyper Island

A 5-day course that helps you to truly understand the value of service design in the customer’s experience.

This course helps you to plan and organize people, communication, infrastructure and other service components in order to develop quality interactions between your organization and your customers. It will help you to develop an empathic mindset towards your customers and a service that is user-friendly, competitive and relevant. 

At the time of writing, this course costs SEK 45900 and takes 5 days to complete. The course is held in English.

NICF- Service Design (SF) by National University of Singapore

This course provides participants with a practical, ‘hands on’ exploration of the principles, tools, and frameworks such as Design Thinking for Service Design. The course also discusses the essentials needed to breed an innovation culture in the organisation.

At the time of writing, this course costs S$2568 and takes 3 days to complete.

Service Design Training Courses by Haaga-Helia

This six-day training will provide an hands-on intensive and holistic experience on designing a service based on a real service business case that will take participants through a full service design cycle – discover, develop, deliver.

At the time of writing, the price of this course was not disclosed.

Service Design for Innovation
Summer and Winter Courses by IED

The value of service design lies in the development of innovative solutions that didn’t exist before or in making already existing services significantly better in terms of desirability and efficiency. Service Design creates value because it consists in designing what people need and desire.

At the time of writing, the price of this course was not disclosed. This course takes 3 weeks to complete.

Service Design Crash Course by School of UX

A short, practical & affordable workshop on service design run by a professional designer. You’ll leave with plenty of knowledge on how to use service design in your company or project and how to connects the dots between different parts of the business.

At the time of writing, this course costs £159.


Online courses and remote learning for service designers

If you don’t have time for learning

Service design self-paced online courses

Service Design: Designing for Experience Over Time by Jon Kolko

Learn how to structure new service innovations that deliver value to customers and users. This training program helps you leverage methods of design thinking in order to produce new and compelling service and system designs. It serves as a foundation for thinking about the behavioral touchpoints a user may have with your company, and how those touchpoints can be better designed to support a more comprehensive and purposeful brand experience.

At the time of writing, this course was priced at $45 and takes about an hour.

1 Hour Online Service Design Crash Course by Daresay

In this webinar – which you can watch whenever it suits you – you will learn the basics of service design, get an understanding of why it’s important to apply service methodologies to a business, and get some tips and tricks on how to generate customer-centric ideas. We also look into the value service design can deliver to an organization, helping you to outperform competitors and complete successful and cost-effective projects.

At the time of writing, this course is free and takes about 1 hour to complete. The course is held in English.

Interview for Insight: User Research for UX and Service Design by Pontus Wärnestål

In this class, you will learn professional techniques and tools that will enable you to plan, conduct and analyze interviews to give you insights that you can use to build great products and services that fit the needs and goals for your users as well as your organization or company.

At the time of writing, this course is part of the Skillshare subscription and takes about 40 minutes.

The Apprentice by International Service Design Institute

Learn how to identify successful services, quickly evaluate new ideas, cultivate ideal users and turn your ideal users into avid brand loyalists.

At the time of writing, this course is priced at $37.

The Journeyman by International Service Design Institute

Learn how to use models, tools and resources to build and improve a service. Determine users’ needs, then discover how to satisfy those needs and develop lasting user engagements.

At the time of writing, this course is priced at $37.

The Master by International Service Design Institute

Many services fail over time. Discover how and why any particular service is failing, and uncover any risks that lie ahead. The Master includes service testing and diagnostics, methods for benchmarking, performance measurements and metrics.

Intro to Practical Service Blueprinting by Practical Service Design

Learn everything you need to generate actionable insights to improve your service experiences in our complete crash course on service blueprinting!

You will learn what it takes to organize and run a service blueprinting workshop, synthesize the output and generate actionable work for your organization, and grow your service design skills as a trained service blueprinting facilitator!

At the time of writing, this course costs $149.

Selling Service Design with Confidence by Service Design Show

Turn your passion for service design into projects that clients are happy to pay for without needing years of experience. This course is created by Marc one of the co-founders of the servicedesignjobs.com website.

At the time of writing, this course costs €497 and takes about 6 weeks to complete.

Service Design (Online Short Course) by UAL

This online course is a practical introduction to the field of service design and will provide tools and methods for designing services. Service design is a people-centred design process that is used by organisations to create better services. It adds value for users by understanding and improving their experiences across the various stages of a service and for service providers by optimising their back-end operations.

During this course, you will be taught the theory and basic methods of service design while applying them to a specific challenge. This will give you both an overview of what service design is and how it can be applied in a real context.

At the time of writing, this course costs £465 and takes 7 weeks to complete.

100 Service Design Principles by Swiss Innovation Academy

Stop struggling to get those pissed customers and users to love you! Learn 100 simple principles that you can apply today to enhance your customer experience. This course is created by Daniele one of the co-founders of the servicedesignjobs.com website.

At the time of writing, this course costs $150 and takes about 2 hours to complete.

What is Service Design? by Swiss Innovation Academy

Discover what service design is and why it’s so powerful to enhance the customer experience. This course is created by Daniele one of the co-founders of the servicedesignjobs.com website.

At the time of writing, this course is free and takes about 2 hours to complete.

What is the Service Designer mindset? by Swiss Innovation Academy

Finally understand how service designers think and what makes them such a special group of innovators. This course is created by Daniele one of the co-founders of the servicedesignjobs.com website.

At the time of writing, this course is free and takes about 2 hours to complete.

Service Blueprint for Lazy People by Swiss Innovation Academy

Learn how to build a service blueprint in a fast and efficient way like a lazy innovator. This course is created by Daniele one of the co-founders of the servicedesignjobs.com website.

At the time of writing, this course costs $9 and takes about 1 hour to complete.


Service design online cohort courses

Human-Centered Service Design by IDEO

Build differentiation, loyalty, and long-term business value by meeting your customers’ needs and exceeding their expectations. Better understand the interactions people have with your company and surface problem areas and opportunities through a customer journey map. Focus your efforts by choosing the most impactful moments to design. Enable others to understand and execute your vision with a service blueprint.

At the time of writing, this course is priced at $599 and takes 5 weeks.

PDA in Service Design (Online) by Dundee and Angus College

Our courses are designed for you to learn how to design around your customers. Trying out proven tools on real-life challenges, you’ll develop practical skills you can apply tomorrow in your work place. You’ll leave with the know-how and confidence to run service design projects and drive change in your workplace.

At the time of writing, this course costs £2600 and takes 15 weeks to complete. The course is held in English.

Service Design Unit – Tools and Methods (Online) by Dundee and Angus College

This unit is part of the Professional Development Award (PDA) in Service Design and is designed to introduce you to some of the fundamental tools and methods used in service design.

It places an emphasis on engagement with the tools and methods introduced, exploring their use in current practice, and gaining an understanding that connects with your workplace context through reflective practice.

At the time of writing, this course costs £850 and takes 5 weeks to complete. The course is held in English.

Service Design by Namahn

A practical, online training course covering the basics in service design in which you will learn how to ensure the design and delivery of optimal digital product-service experiences to customers.

At the time of writing, this course costs €560 and takes 1 day.

Remote Service Design Masterclass by Koos

Learn by doing. We have created a hands-on masterclass, aimed at professionals from different sectors. We use a mix of practical experience, tools and methods to help you design the ultimate customer experience. Our methodology is set up in such a way that you’ll be able to directly implement your learnings.

We have created this service design masterclass in such a way that relative newcomers to the field can fully understand it, but it is smart and rich enough to keep intermediate trainees on their toes as well.

At the time of writing, this course costs €850 and takes 5 days to complete.

Transforming Digital Learning: Learning Design Meets Service Design by Deakin University

Bring powerful digital learning into your professional practice. Explore current issues and emerging trends in the field.

At the time of writing, this course is free and takes 2 weeks to complete.

Be a Service Design Thinker Powered by ESSEC by NTUC Learning Hub

Service Innovation is one of the most powerful ways to achieve business excellence in today’s market field. With Design Thinking fundamentals equipped in this programme, participants can apply these user-centric concepts across businesses such as product development and design, service touch-points, value-creation and enhancements and even to individuals and their personal lives.

Participants will undergo the Design Thinking framework, understand key insights, work through idea generation and evaluation as well as rapid prototyping through a series of interactive and fun activities. Learn the importance of framing insights, the desirability-viability-feasibility criteria model and the concept of minimal viable product / service.

At the time of writing, this course costs S$556.40 and takes about 16 hours to complete.


Service design email course

How to Explain Service Design by Service Design Show

Learn how to explain service design in a quick and easy way without confusing people. This course is created by Marc one of the co-founders of the servicedesignjobs.com website.

At the time of writing, this course is free and lasts over 5 days.


Blended learning service design course

Service Design in the Digital Era by SDA Bocconi

Today each product must be a high-intensity service and brand experience. By leveraging the full power of big data you can create and successfully manage a data-driven service experience that becomes a new source of value for your business. This program can help you do this.

At the time of writing, this course costs €4000 and takes about 1 month to complete.


Honourable mention: SDN Academy

The SDN Academy is the educational branch of the Service Design Network. It offers too many courses for us to mention all of them in this article. But shortly said, the SDN academy offers certificates in service design all around the world through its partner institutions, agencies and trainers.


Did we forget to mention a service design course?

Every month there are new service design courses published out there. We might not see them or just forget to add them here. If you feel that this is the case, drop us a line in the contact form, and we will add the course (if it’s focused on service design).


Behind the scenes: why we created this article

We have as a goal to help people start a career in service design or help service designers take their careers to the next level. Service design courses are one of the tools that help you do this. That’s why we wrote this article.

It’s not that certifications matter much, but rather that by following a course, you get the knowledge and practice you need to feel confident for the next phase of your career as a service designer.

The Service Design Jobs board

And once you have followed enough courses, we are still here to help. Every week day, we add new service design job opportunities for service designers just like you.

We wish you happy learning!

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